1st
Swedbank
2025: 1st place
2nd
Telia
2025: 3rd place
3rd
Apple
2025: 8th place
4th
err.ee
2025: 5th place
5th
ETV
2025: 2nd place
6th
Samsung
2025: 18th place
7th
Kalev
2025: 4th place
8th
Maxima
2025: 10th place
9th
Lux Express
2025: 23th place
10th
IKEA
2025: 11th place
11th
Apollo Cinema
2025: 16th place
12th
Lidl
2025: 13th place
13th
Circle K
2025: 6th place
14th
Prisma
2025: 40th place
15th
Värska
2025: 17th place
16th
Ülemiste Keskus
2025: 21th place
17th
LHV Pank
2025: 22th place
18th
Karl Fazer
2025: 25th place
19th
Alma
2025: 24th place
20th
Omniva
2025: 9th place
21th
Coop
2025: 19th place
22th
Eriti Rammus
2025: 14th place
23th
Grossi Toidukaubad
2025: 46th place
24th
Elisa
2025: 27th place
25th
Rimi
2025: 15th place
26th
Smartposti
2025: 26th place
27th
Väike Tom
2025: 35th place
28th
Apotheka
2025: 12th place
Methodology
The "Most Loved" ranking highlights brands with the highest proportion of "lovers" among the population. A brand lover is someone who would definitely choose this brand next time they purchase a product or service in this category, and considers it one of their favourite brands.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
Brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
BRAND CAPITAL is a global brand and lifestyle study adapted for use in the baltic states. Brand lovers are those who admit that they definitely would purchase or use that brand, and that is one of their favorite ones. We also are measuring five brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
