1st
T1
2nd
Lidl
3rd
Retro FM
4th
IKEA
5th
Põhjala
6th
Wise
7th
Prisma
8th
Raadio Elmar
9th
Raffaello
10th
La muu
11th
Ben & Jerry's
12th
Maaleht
13th
Apple
14th
Kārums
15th
Pringles
16th
Stebby
17th
Revolut
18th
Lido
19th
Ülemiste Keskus
20th
Piraat
21th
Raks
22th
ETV
23th
Äripäev
24th
Pai
25th
Vinted
26th
Alpro
27th
Tanker
28th
Vikerraadio
1
4
Methodology
A brand is considered "Most Distinctive" based on the proportion of the population that recognises the brand and agrees it is different from others. Only brands with at least 30% awareness were included in the top rankings.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
