1st
Rahva Raamat
2nd
Circle K
3rd
DPD
4th
BENU
5th
Selver
6th
Nike
7th
SIXT
8th
AirBaltic
9th
PetCity
10th
Okidoki
11th
About You
12th
Telia
13th
Äripäev
14th
Prisma
15th
Kaubamaja
16th
err.ee
17th
SYNLAB
18th
Tallink
19th
Omniva
20th
Confido
21th
Südameapteek
22th
Estonian refugee council
23th
Apotheka
24th
LHV Pank
25th
Netflix
26th
SPORTLAND
27th
Tele2
28th
SEB
1
2
Methodology
Scandiweb asked AI assistants the questions people actually ask when choosing a brand. For each category, the same set of questions was run over a month across three AI assistants - ChatGPT, Gemini, and Perplexity - tracking which brands came up in their answers.
Each brand is scored on three measures:
Visibility - how often the AI named it, out of all answers in its category
Sentiment - how positively the AI described it
Position - how early in the answer it appeared
These combine into a single score out of 100. Visibility matters most, sentiment plays a secondary role, and position acts as a tiebreaker when scores are close. The brand with the highest score in its category takes the top spot.
