1st
Circle K
2nd
Jānis Roze
3rd
Swedbank
4th
Stockmann
5th
Tet
6th
Euronics
7th
DPD
8th
Tele2
9th
Maxima
10th
About You
11th
lsm.lv
12th
Xs Rotaļlietas
13th
Revolut
14th
RD Electronics
15th
VIVI
16th
Rimi
17th
Apollo Cinema
18th
Latvijas valsts meži
19th
Zalando
20th
DEPO
21th
Forum Cinemas
22th
Nike
23th
Netflix
24th
LMT
25th
Lidl
26th
Mēness aptieka
27th
Citadele
28th
Adidas
1
2
Methodology
Scandiweb asked AI assistants the questions people actually ask when choosing a brand. For each category, the same set of questions was run over a month across three AI assistants - ChatGPT, Gemini, and Perplexity - tracking which brands came up in their answers.
Each brand is scored on three measures:
Visibility - how often the AI named it, out of all answers in its category
Sentiment - how positively the AI described it
Position - how early in the answer it appeared
These combine into a single score out of 100. Visibility matters most, sentiment plays a secondary role, and position acts as a tiebreaker when scores are close. The brand with the highest score in its category takes the top spot.
