1st
Circle K
2nd
Swedbank
3rd
Revolut
4th
SIXT
5th
AirBaltic
6th
DPD
7th
Bolt
8th
Ergo
9th
Red Bull
10th
Adidas
11th
Lidl
12th
Maxima
13th
Toyota
14th
Wolt
15th
Barbora
16th
DEPO
17th
Volkswagen
18th
SPORTLAND
19th
Mikrotik
20th
Delfi
21th
Longo
22th
Enefit
23th
Printful
24th
Go3
25th
Venipak
26th
PetCity
27th
Luminor
28th
Microsoft
1
2
Methodology
Scandiweb asked AI assistants the questions people actually ask when choosing a brand. For each category, the same set of questions was run over a month across three AI assistants - ChatGPT, Gemini, and Perplexity - tracking which brands came up in their answers.
Each brand is scored on three measures:
Visibility - how often the AI named it, out of all answers in its category
Sentiment - how positively the AI described it
Position - how early in the answer it appeared
These combine into a single score out of 100. Visibility matters most, sentiment plays a secondary role, and position acts as a tiebreaker when scores are close. The brand with the highest score in its category takes the top spot.
