1st
Swedbank
2025: 1st place
2nd
Maxima
2025: 2nd place
3rd
Lidl
2025: 4th place
4th
Omniva
2025: 3rd place
5th
Samsung
2025: 6th place
6th
Apple
2025: 5th place
7th
DEPO
2025: 8th place
8th
Tele2
2025: 9th place
9th
Rimi
2025: 10th place
10th
IKEA
2025: 7th place
11th
Neste
2025: 14th place
12th
Circle K
2025: 11th place
13th
DPD
2025: 13th place
14th
SEB
2025: 12th place
15th
EuroaptiekaEurovaistinėEuroapteek
New
16th
Kārums
2025: 16th place
17th
Raffaello
2025: 17th place
18th
Coca-Cola
2025: 25th place
19th
Elektrum
2025: 20th place
20th
Netflix
2025: 15th place
21th
Hesburger
2025: 28th place
22th
Go3
2025: 24th place
23th
Revolut
2025: 26th place
24th
Pepco
2025: 21th place
25th
Toyota
2025: 32th place
26th
Magnum
2025: 18th place
27th
Apollo Cinema
2025: 31th place
28th
Kinder
2025: 35th place
Methodology
The "Most Loved" ranking highlights brands with the highest proportion of "lovers" among the population. A brand lover is someone who would definitely choose this brand next time they purchase a product or service in this category, and considers it one of their favourite brands.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
Brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
BRAND CAPITAL is a global brand and lifestyle study adapted for use in the baltic states. Brand lovers are those who admit that they definitely would purchase or use that brand, and that is one of their favorite ones. We also are measuring five brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
