1st
Swedbank
2025: 1st place
2nd
IKEA
2025: 5th place
3rd
TV3
2025: 3rd place
4th
Vinted
New
5th
Euroaptieka / Eurovaistinė / Euroapteek
2025: 11th place
6th
Delfi
2025: 4th place
7th
Rimi
2025: 6th place
8th
SEB
2025: 12th place
9th
Omniva
2025: 9th place
10th
Lidl
2025: 7th place
11th
Elektrum
2025: 16th place
12th
Lux Express
2025: 14th place
13th
Maxima
2025: 8th place
14th
BENU
2025: 13th place
15th
If
2025: 28th place
16th
Ergo
2025: 27th place
17th
Tele2
2025: 30th place
18th
Apollo Cinema
2025: 17th place
19th
DPD
2025: 19th place
20th
Enefit
2025: 25th place
21th
Citadele
2025: 31th place
22th
airBaltic
2025: 23th place
23th
Compensa
2025: 32th place
24th
Barbora
2025: 10th place
25th
Circle K
2025: 18th place
26th
Volvo
2025: 54th place
27th
Lemon Gym
2025: 21th place
28th
BTA
2025: 33th place
Methodology
A brand is considered "Most Human" based on the proportion of the population that recognises the brand and agrees it is socially responsible (cares about society). Only brands with at least 30% awareness were included in the top rankings.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
