1st
ETV
New
2nd
err.ee
New
3rd
RMK
New
4th
Stebby
2025: 1st place
5th
Coop
2025: 3rd place
6th
Coop Pank
2025: 2nd place
7th
SYNLAB
New
8th
Vikerraadio
New
9th
Wise
New
10th
Elron
2025: 7th place
11th
Swedbank
2025: 5th place
12th
Tuleva
2025: 6th place
13th
Vinted
New
14th
Rahva Raamat
2025: 8th place
15th
Eesti Post
New
16th
Confido
New
17th
Maaleht
New
18th
Postimees
New
19th
Apotheka
2025: 9th place
20th
Tallinna Sadam
New
21th
IKEA
2025: 14th place
22th
Lux Express
2025: 24th place
23th
BENU Apteek
2025: 15th place
24th
Südameapteek
2025: 16th place
25th
Meliva
New
26th
Grossi Toidukaubad
2025: 41th place
27th
Euroapteek
2025: 26th place
28th
MyFitness
2025: 12th place
1
4
Methodology
A brand is considered "Most Human" based on the proportion of the population that recognises the brand and agrees it is socially responsible (cares about society). Only brands with at least 30% awareness were included in the top rankings.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
