Baltic Brand Capital Methodology
How can one tell which brand is the most loved? With a well-thought-out methodology
In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.
The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.
The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.
The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.
Want to find out more?
If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv
