Lithuania
Simona Žeimytė | Senior Brand Strategist at Vinted
About: Over eight years ago, Simona introduced herself on the Vinted intranet with the words “Come as you are,” quoting the contemporary philosopher - yes, Kurt Cobain.
Years later, she’s still helping shape one of Europe’s most recognised marketplace brands.
Day-to-day, Simona works on Vinted’s global brand strategy across more than 25 markets, focusing on building effective brand campaigns and making every marketing investment work harder.
Estonia
Kaja Aulik | Senior Creative, Brand at Bolt
About: You don't have enough problems for all of her solutions. Kaja understands what makes people stop, react and share. Her growth hacking and brand experience ranges from early-stage startups and unicorns to global music artists and films. She is at her best when turning unexpected ideas into cultural moments, ranging from IRL, Twitch and Reddit stunts to BuzzFeed-worthy April Fool's or social-first campaigns.
Kaja is a hands-on practitioner who constantly experiments with new formats, platforms and trends. She tests ideas on her personal account, @auklik, where her content has earned millions of views, and applies those insights to campaigns built for participation, conversation and organic reach.
Latvia
Ilze Vaisūne | FYUL (Printify x Printful) Global Corporate Communications & Employer Brand Manager
About: Ilze Vaisūne leads Global Corporate Communications and Employer Brand at FYUL, the parent brand of Printful and Printify. Over 20+ years, she has kneaded brand clay into pretty much every possible shape: built brands from scratch, given them facelifts, rebranded them, repositioned them, and helped shape global brand strategies.
She has worked on nearly every side of the table: media, advertising agencies, leadership and in-house brand building. The result is a 360° view of marketing, a healthy allergy to strategy-for-strategy’s-sake, and a firm belief that great brands should move businesses, not just algorithms.
Her style? Sharp thinking, bold ideas, and brands with a backbone. Two Master’s degrees in Business Management and Marketing, plus Journalism, help ensure there’s usually some method behind the madness.
Latvia
Aigars Runčis | Ventures Department Director at LMT Group
About: Aigars leads the Ventures Department at LMT Group, bringing extensive experience in telecommunications, innovation, change management and building high-performing teams.
Today, he drives strategic initiatives across 5G, artificial intelligence, computer vision, IoT and systems integration, with a strong focus on turning emerging technologies into commercially viable solutions and new business opportunities.
Long before 5G, AI and IoT entered his vocabulary, many Latvians knew Aigars as a rapper from Latgale, charming audiences with “Vysskaistuokai meitinai”. From rap stages to business growth – apparently, he has always had a thing for making ideas travel.
Latvia
Zane Vītola | Group Marketing lead in Lifestyle Insurance Brand Balcia
About: I'm a Balcian (aka the person working in Balcia) - and yes, that's a thing. I'm taking care of the most rebellious insurance brand in the region. Over the years I've moved through different industries and across PR, branding and marketing - not to collect titles, but to collect perspectives.
Every boring industry I've walked into has left me more convinced that disruption isn't a strategy, it's a true responsibility. I'm not a keynote speaker, nor do I do theory - I can only talk about things I've done. One thing I can guarantee: if you think insurance is boring, I will convince you otherwise.
LITHUANIA
Justina Čiačytė | Design Director at Sons & Daughters ID & Adomas Jazdauskas | Creative Director at Sons & Daughters ID
About: Justina specialises in brand identity and design systems, turning strategy into distinctive brand language that helps organisations stand out.
Adomas has over 20 years of experience across advertising and branding, combining strategy, design, and technology to help brands stand out. He is also the Head of the Art Directors Club of Lithuania and a Board Member of the Lithuanian Design Association.
Together, their work has been recognised by leading international awards including The One Show, Art Directors Club (New York), ADC Europe, D&AD, Brand Impact Awards, as well as top creative awards across the Baltic region.
LATVIA
Līna Ivanova | Head of SEO & AEO at Scandiweb
About: Lina leads SEO and AEO at scandiweb and founded AnswerRank, a platform to give brands clear data on how they appear in AI-generated answers.
With 18+ years of experience, she helps global brands and Fortune 500 companies, including PUMA, Samsung, and Sportland, lead results in Google and AI platforms.
Her work centers on one question: when people ask what to buy or which brand to trust, is your brand in the answer?
LITHUANIA
Gailė Bučiūnaitė | Sons & Daughters strategist
About: With more than ten years in advertising and branding, Gailė plans, manages and integrates complex brand creation, communication, rebranding and refresh projects across the Baltics and international markets.
She works where strategy meets delivery — making sure ambitious brand ideas survive the journey from concept to launch, aligning research, teams, markets and resources along the way.
Latvia
Rihards Ginters | Strategy Director at Magic & Wit Consulting
About: Rihards Ginters leads strategy at Magic Agency, which mostly means arguing with assumptions until something true falls out. As Head of Strategy he shapes brand positioning, communications planning and creative direction for some of Latvia's most recognisable brands, from telco to retail.
He's less interested in what audiences say they value than in what they've quietly started doing instead. At the Baltic Brand Forum, he'll look at how people across the Baltics have changed over the past years and what that means for the brands trying to keep up.
ESTONIA
MART NORMET | THE HOST
About: There are two things you can count on at Baltic Brand Forum: a brand-new theme with fantastic new speakers… and the same host.
Back home in Estonia, he’s a television presenter and producer. Here, if he wasn’t on stage, people would assume they’d come to the wrong event.
Mart has been preparing for this year’s forum for months. He started going to the gym twice a day. He replaced his morning coffee with melted glacier water. He downloaded Duolingo just to learn how to pronounce “disruption” in fifty languages. He practised looking surprised by applause. Months of preparation. One evening to prove it. No pressure.
