Try Mobilab AR experience and dance with our brave rabbit.
This year for the first time we'll meet in Tallin, Estonia at a special location Fotografiska, a destination to discover surprising new perspectives. You are welcome to join the forum in person or online. Early birds will be awarded.
Paul Kemp-Robertson
Co Founder at Contagious / Co-author of The Contagious Commandments: 10 steps to brand bravery
Topic: Be Brave: Ask Heretical Questions
Description: Heretical questions are hard, and don’t lead to fun conversations. But in this session, we’ll explain why these are the interrogations that could protect your business by creating ideas your rivals wouldn’t dare to even think about. As Albert Einstein famously said: ‘If I had an hour to solve a problem and my life depended on it, I’d spend the first 55 minutes deciding the right questions to ask.’
About: Paul has founded Contagious a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News and BBC Radio. His TED Talk on Alternative Currencies has been viewed more than 1.38 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book published by Penguin Business. Paul is an advisor to the UK creative arts charity, Create.
Andy Pearson
VP of Creative, Liquid Death
Topic: Death To Marketing
Description: Canned beverage brand Liquid Death hates corporate marketing as much as regular people do. That's why they're trying to kill it off and replace it with genuine entertainment. Learn about their evil plan to make people laugh more and drink more healthy, sustainable beverages more often.
About: Andy Pearson is VP of Creative at Liquid Death, driving the brands viral video content, weekly merch drops, experiential events, and all those silly posts that show up in social media feeds every day. In his tenure, LiquidDeath has infused Tony Hawk’s blood into skateboards, punk’d the Super Bowl with kids getting crazy hydrated, invited internet trolls to a blind taze test, and more. Previously, Andy spent 13 years as a writer and creative director at top ad agencies in the US.
Maksim Boritko
Creative Director & Partner at Banda, Ukraine
Topic: Be Brave Like Ukraine
About: Strategy-driven Creative Director working for Ukrainian agency Banda. In 2021 alongside creative direction, he became a partner at Banda, managing the agency part of the business in social media. Throughout his career, Maksim developed T-shaped expertise in various fields of communication: advertising and brand strategy, channel planning, branding, traditional and social media, shopper, events and public relations.
Tue Meier-Poulsen
Regional Director for Northern Europe, Norstat
Topic: Making it easier to feel the pulse of Europe: Insights from the Norstat Quarterly Data Survey
Description: Join us for an enlightening presentation where we delve into the details of understanding the European pulse and reveal consumer views. Every quarter, Norstat publish the results of a survey carried out in 15 different countries across Europe. The country reports provide data on consumer views organised around three recurring themes: Society, Consumer and Health & Wellbeing.
About: Tue Meier-Poulsen joined Norstat in 2016 as Managing Director for Norstat Denmark and has been the Regional Director for Norstat in Northern Europe since 2022. He has previously worked as Head of Subscription Sales and as a Marketing manager at Berlingske Media (Danish news corporation) and before that in media planning at Mediacom.
Antonio Bechtle
Go Vilnius/BM Boutique
Topic: The power of imperfection
Description: In this presentation, we will talk about how brave brands allow themselves to embrace imperfection in themselves and their target audience, creating one of the strongest and most intimate connections possible.
About: He started his career as a copywriter in Peru. Later on, he moved to Lithuania, where he became the Creative Director of MILK Vilnius. In 2016 he opened his own agency, BM Boutique. During his time as an advertiser, he worked for clients like Procter & Gamble, Nestle, Kimberly-Clarke and IKEA and collected numerous awards in festivals like Epica, New York Festivals, BalticBest, among others. Lately Antonio has called the world’s attention with his irreverent campaigns advertising Vilnius as a touristic destination, making it win twice in a row the best advertising campaign for a city in the world, in the International Travel and Tourism Awards.
Stephanie Helen Scheller
Head of Sustainable Solutions, OMG Momentum
Topic: Sustainability transformation: from nice-to-have to must-have
Description: The keynote deals with the question to what extent sustainability needs communication at all and establishes a system for credible sustainable activities that clearly distinguish themselves from greenwashing.
About: Stephanie Scheller is co-founder of the sustainability consultancy OMG Momentum and has been responsible for all sustainability initiatives at the Omnicom Media Group as Head of Sustainable Solutions since the beginning of 2022.
Emma Sullivan
Creative Director at Vinted
Topic: Does Brand Pragmatism Beat Bravery?
Description: As Europe’s largest C2C second-hand marketplace, Vinted is boldly changing how people consume fashion. But Vinted has cultivated a unique definition of bravery - and it’s not what you think.
About: Emma is currently the Creative Director at Vinted, Europe’s largest C2C second-hand marketplace. Before that, she was brand-building in the travel industry at trivago and running a boutique creative agency in the US. When she’s not knee-deep in Creative, you can find her teaching yoga and performing poetry in Berlin.
Maksymilian Malicki
Global Head of Brand, BOLT
Topic: Long Live The Marketing
About: Currently Head of Brand at Bolt. Previously at Ogilvy. With 7+ years on the agency side, and 5+ years on the brandside, Max tries to do work that he won’t need to be embarrassed by in the future.
Artūrs Garais
Web3 Project Lead, airBaltic
Topic: Dare To Pioneer With Web3
About: A wealth of management experience, having worked at well-known companies such as Amazon andCaterpillar. In 2017, he joined the blockchain industry and has since focused on product development, strategy, and implementation. Recognized as one of the leading thought leaders in Latvia, raising awareness about blockchain technology and its potential through webinars and other educational events.Currently, working as the Web3 Project Lead at airBaltic, where he is implementing new blockchain solutions as for example Planies NFT for the aviation industry to enhance the customer experience.
Vadims Barisons
Moderator, Managing Director of OMD Latvia
Panel topic: How To Be Heard When Nobody Listens
About: Vadims Barisons is an experienced advertising professional, currently the Managing Director of OMD Latvia. With extensive expertise in marketing and brand management, he has successfully re-launched over 10 brands. He has a deep understanding of media usage and an empathetic perspective on marketing challenges.
Jake Norman
Head Of Sales GCS Emerging Europe, Google
Panel topic: How To Be Heard When Nobody Listens
About: Jake has worked in Agencies & Tech companies for 20+ years. Since January 2023, he has been Head Of Sales for Google's Emerging Europe Customer Solution team in Dublin having previously led teams in Germany, Austria & Switzerland for three years. Prior to Google he worked for Meta in Canada for four years partnering with Agencies & Ecomm/retail customers. His career started in agencies initially in Dublin and then Canada ending as President of Mindshare Canada. While the companies, roles and geographies have changed the common thread has been helping customers grow by understanding the intersection of business, technology and culture.
Greta Pudan
Regional Meta Lead, Httpool
Panel topic: How To Be Heard When Nobody Listens
About: Greta has been in the advertising industry for more than 8 years and most of her skills she has gained from Dublin years while working for Google and for the past years leading Meta (ex-Facebook) specialist team across Baltics region at Httpool. Greta also spent a few years in the IT field, doing new business sales for an Estonian software development company. Her main expertise areas are market expansion, marketing strategies and business development and in her free time she likes to mentor startups.
Arnis Jēkabsons
Managing director @ Element Digital
Panel topic: How To Be Heard When Nobody Listens
About: An experienced digital marketing expert who’s been in the game since before smartphones had cameras. He has advised a diverse range of brands, both local and international, in crafting digital strategies for marketing and business growth. Recognised for his work, he has garnered accolades in both local and international arenas. Passionate about technological advancements, he often ponders the digital future awaiting his daughter.
Lelde Dālmane
Brand strategist, WIT Consulting
Topic: From Unity to Diversity: Unraveling the Baltic Spirit
Description: Some might say that people in the Baltic countries all are the same. You might have an example that highlights it or you might want to object. But what data says? Let’s meet the average resident of Baltic states - whats’s the demographics, interests, attitude and activities. And let’s see what common characteristics people in all Baltic countries share.
About: Started working in PR agency in 2009 and never left the field. Now she’s a strategist at WitConsulting and Magic Agency where she combines data with creativity. And she's a firm believer that where there's a Wit, there's a way.
Dovilė Dovidavičiūtė
Managing Partner Sons & Daughters
Topic: From Unity to Diversity: Unraveling the Baltic Spirit
About: Dovilė Dovidavičiūtė, Managing Partner at Sons & Daughters in Vilnius, boasts 20+ years of communication expertise. Consulting for prominent Lithuanian brands, she delves into communication, consumer behavior, and psychology, enabling her to take on challenges comprehensively.
At the Fifth Baltic Brand Forum, we invite you to look back at last year and celebrate brands that have earned the opportunity to be called the best of the best at a Baltic level. As per usual, we'll award brands that have excelled in different categories. All rankings are based on Brand Capital research.
A good time is guaranteed – besides the nerdy industry stuff we all love, there's going to be much celebrating, drinks, laughs and a musical surprise from NOËP.
Black 1752 Afterparty
After a long day of thinking, networking and absorbing all the valuable knowledge of the forum, a party is a necessity! Together with the main sponsor of the evening – BLACK 1752 – we're going to let go and have a blast. Join us for drinks, music and all the rest!
NOËP
Hailing from Tallinn, Estonia, NOËP’s unique blend of alternative pop has caught the attention of music lovers and industry all over the world, amassing almost 57 million streams on Spotify alone. In addition to his global reach and appeal, in early 2022, NOËP was nominated for the record-breaking 6 awards at the Estonian Music Awards, receiving Male Artist and Pop Artist of the Year, as well as Album and Pop Album of the year for his debut album ‘No Man Is An Island’.
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