1st
IKEA
2nd
Revolut
3rd
Lidl
4th
Raffaello
5th
Apple
6th
Ben & Jerry's
7th
Pringles
8th
BMW
9th
Netflix
10th
Vytautas
11th
Kinder
12th
Kārums
13th
Doritos
14th
Vinted
15th
Mercedes Benz
16th
Lexus
17th
Magnum
18th
Actimel
19th
DEPO
20th
KFC
21th
Red Bull
22th
Snickers
23th
Garmin
24th
Cheetos
25th
TV3
26th
Disney+
27th
Volvo
28th
Milka
1
4
Methodology
A brand is considered "Most Distinctive" based on the proportion of the population that recognises the brand and agrees it is different from others. Only brands with at least 30% awareness were included in the top rankings.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
