1st
Swedbank
2025: 1st place
2nd
Maxima
2025: 2nd place
3rd
Telia
2025: 3rd place
4th
Lidl
2025: 4th place
5th
LRT
2025: 5th place
6th
Camelia
2025: 9th place
7th
Norfa
2025: 11th place
8th
Vytautas
2025: 7th place
9th
Ignitis
2025: 6th place
10th
Eurovaistinė
2025: 13th place
11th
ChatGPT
New
12th
Tele2
2025: 10th place
13th
Omniva
2025: 8th place
14th
Džiugas
2025: 21th place
15th
DEPO
2025: 24th place
16th
Akropolis
2025: 23th place
17th
Go3
2025: 16th place
18th
Apple
2025: 15th place
19th
TV3
2025: 25th place
20th
Samsung
2025: 12th place
21th
IKEA
2025: 18th place
22th
Dvaro
2025: 19th place
23th
Lietuvos geležinkeliai
2025: 39th place
24th
Biržų duona
2025: 48th place
25th
Senukai
2025: 14th place
26th
Revolut
2025: 33th place
27th
Gintarinė vaistinė
2025: 36th place
28th
Toyota
2025: 40th place
Methodology
The "Most Loved" ranking highlights brands with the highest proportion of "lovers" among the population. A brand lover is someone who would definitely choose this brand next time they purchase a product or service in this category, and considers it one of their favourite brands.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
Brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
BRAND CAPITAL is a global brand and lifestyle study adapted for use in the baltic states. Brand lovers are those who admit that they definitely would purchase or use that brand, and that is one of their favorite ones. We also are measuring five brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
