1st
Swedbank
2025: 1st place
2nd
Rimi
2025: 5th place
3rd
Maxima
2025: 3rd place
4th
Omniva
2025: 2nd place
5th
DEPO
2025: 4th place
6th
Elektrum
2025: 11th place
7th
LMT
2025: 7th place
8th
Neste
2025: 9th place
9th
Tele2
2025: 13th place
10th
inbox.lv
2025: 8th place
11th
Mēness aptieka
2025: 15th place
12th
Kārums
2025: 10th place
13th
E. Gulbja Laboratorija
2025: 12th place
14th
Drogas
2025: 18th place
15th
Samsung
2025: 19th place
16th
Lido
2025: 24th place
17th
Ādažu čipsi
2025: 20th place
18th
Lidl
2025: 6th place
19th
IKEA
2025: 16th place
20th
Spilva
2025: 26th place
21th
Tet
2025: 34th place
22th
DPD
2025: 25th place
23th
Rūjiena
2025: 28th place
24th
Apple
2025: 17th place
25th
Karlsons
2025: 22th place
26th
Ekselence
2025: 23th place
27th
Pols
2025: 21th place
28th
Forevers
2025: 32th place
Methodology
The "Most Loved" ranking highlights brands with the highest proportion of "lovers" among the population. A brand lover is someone who would definitely choose this brand next time they purchase a product or service in this category, and considers it one of their favourite brands.
From June to July 2026, we surveyed 3031 economically active citizens of the Baltic States, aged 15–74. The research was conducted and quality-guaranteed by Norstat.
Brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
BRAND CAPITAL is a global brand and lifestyle study adapted for use in the baltic states. Brand lovers are those who admit that they definitely would purchase or use that brand, and that is one of their favorite ones. We also are measuring five brand perceptions: quality, uniqueness, value for money, environmental friendliness and social responsibility.
