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Baltic Brand Forum
and Awards

Main event on September 26th,
Kablys, Vilnius

Meet&Greet on September 25th,
TBD, Vilnius

Intro Image

What is Brand Ranking

The most extensive brand perception and lifestyle research in the Baltics, accumulating data on over 600 brands with the same methodology for the past 19 years.

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Brand ranking

01 Program

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

September 25th 17:00 - 21:00 Meet & Greet / September 26th 11:00 - 23:00 Baltic Brand Forum & Awards

SPEAKERS

England

Leila Fataar / Brand and Business Consultant, Founder of "Platform13" and Author of "Culture-Led Brands"

About: Deep strategic and executional creative & cultural brand building expert and a seasoned entrepreneurial business leader with a 30 year wealth of international hands-on experience of lifestyle, FMCG and sportswear brands, both through her own independent practices and in senior positions at adidas and Diageo. In her debut book Culture-Led Brands Leila distils three decades of culture-led approach as an outsider with insider knowledge to building brands, imparting a vision that is as socially conscious as it is commercially successful.

Denmark

Lars Bastholm / Founder & CCO at Bastholm Creative Consulting

About: Lars Bastholm is the founder of Bastholm Creative Consulting, specializing in AI-driven brand innovation. He co-founded The Scandinavian Creative AI Summit (SCAISU) and has led creative teams at Google, Ogilvy, and AKQA. A Cannes Lions-winning creative, he is passionate about technology and storytelling. He has contributed to four Taschen books and is a member of IADAS and PGA.

England

Tobey Duncan / Chief Strategy Officer (CSO) at Uncommon Creative Studio

About: Tobey Duncan became Chief Strategy Officer at Uncommon Creative Studio in July 2024, after joining in 2018. He leads strategy in London, working with key clients like EA Sports, Nike Jordan, and Instagram. He also played a key role in Uncommon’s New York expansion. In 2024, Uncommon was named Fast Company’s No.1 Most Innovative Company in Advertising & Marketing.

Denmark

Nicole Taylor / LEGO Group SVP and Head of Agency

About: Nicole is a senior leader in LEGO’s Global Product & Marketing Team, co-leading its marketing transformation and heading “Our LEGO Agency,” a 400-person internal agency across multiple countries.

With 25 years in global advertising, she was previously CEO of Catorce DDB, McCann Worldgroup Australia, and DDB Sydney, leading award-winning work for major brands.

Italy

Mihnea Gheorghiu / Global Chief Creative Officer, Le Pub

About: Mihnea started in advertising at 19 as a junior copywriter in Bucharest. He has since worked across major cities worldwide, winning 118 Cannes Lions (including two Grand Prix and a Titanium) and numerous other top industry awards. In 2023, he ranked as the 10th most awarded CCO globally, rising to 8th in 2024, while Le Pub Milan topped WARC’s creative agency rankings in 2022 and 2023.

Since 2017, he has led global work for DIESEL and Heineken at Publicis Milan, becoming Chief Creative Officer of Publicis Italy in 2021 and Global CCO of Le Pub in 2022. He loves creative ideas and raccoons.

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Scotland

Andrew Dobbie / CEO of MadeBrave

About: Leads Global Brand & Creative agency based out of Glasgow and London – recently named ‘Agency of the Year’ by Marketing Society Scotland. Andrew is also creating viral content with his son on @EntertainingDad (250M+ views) a father-son TikTok page that even recently caught Will Smith’s attention.

Ukraine

Nika Selega / CGO at Bickerstaff.734

About: Bickerstaff.734 was named Independent Agency of the Year 2024 by GOLDEN DRUM and ranked among Europe’s Top 15 Most Effective Agencies. The agency created “Nearest Bomb Shelter” for the Ukrainian Pavilion at the Venice Biennale and the “Not for Sale” concept for Expo 2025.

Alongside her creative work, she has a strong background in cultural management and public communication—leading the cultural and educational departments at the President’s Office and previously running the public speaking school “Aristotle.”


Latvia

FLOW team

About: The Flow team is joining BBF! The creative collective behind the Oscar-winning animated film Flow is among the Baltics’ most successful creators. With over 50 international awards, they will share their experience, challenges, and the story behind building that standout success.

Lithuania

Monika Krikščikė / Head of Marketing Marketing Department, Go Vilnius

About: Go Vilnius believes that promoting a city means celebrating its spirit, its quirks, and yes—its taste. That’s why They turned Pink Soup from meal into a festival: tribute to Lithuania’s iconic summer dish.

Estonia

Magnus Lužkov / Cofounder and managing director of Optimist Creative

About: Tall, handsome, muscular (but not too much). For the past years, Magnus Lužkov has been at the helm of Optimist Creative — Estonia’s most internationally awarded creative agency. Known for both excellent creative and strategic output.

Lithuania

Gailė Bučiūnaitė / Head of Business Development at Sons & Daughters ID

About: Proven expertise in managing comprehensive 360° branding and advertising campaigns, as well as design and web development initiatives.
Experienced in full-scale branding and advertising campaigns. Gailė is committed, and genuinely passionate about producing meaningful work.

Latvia

Aigars Tukāns / Strategist at WIT Consulting & MAGIC Agency

About: At WIT Consulting, where marrying data with creativity is a daily practice, Aigars uses both sides of the brain - diving into creative briefs and working on the largest brand and lifestyle research in the Baltics, Brand Capital. He thrives on working with creatives and spotting cultural shifts through data, observation, and curiosity.

Estonia

Mart Normet / Host, Estonian television presenter, and producer

About: Mart Normet is a well-known Estonian television producer, particularly recognized for his work in the context of Eurovision. He was the Head of Entertainment at the Estonian public broadcaster ERR. Freelance Creative Director.

AWARDS & AFTERPARTY

START AT 18:30

Awards

Baltic Brand Award Show celebrates the best brands in different categories - most loved, green, human, fastest-growing, and others. All rankings are based on Brand Capital research, the most extensive brand perception and lifestyle survey in the Baltics conducted by Norstat.

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START AT 20.00

Afterparty

After the award ceremony, there will be an afterparty hosted by Might Delete Later — the only Latvian who’s been to Tomorrowland and produces electronic music using voicemails sent to her!

EVENTS

September 26th: Baltic Brand Forum 2025

MAIN EVENT

We welcome industry leading speakers and brands from around the world, and enjoy a full scaled program within the year's topic.

Later we award the best Baltic brands on the big stage!

And of course, stay for the afterparty headlined by Might Delete Later – the first ever Latvian to perform at Tomorrowland.

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September 25th: Meet & Greet

Kick off the Forum early with our exclusive pre-event. We have prepared:

  • Meet & Greet: connect with fellow attendees, speakers and industry leaders
  • Panel Discussion “Making Waves With City Brands”: explore how urban identities shape brand narratives (Vilnius, Riga and Tartu)
  • Live Podcast “Baltic Brand Talks” with a special guest: behind-the-scenes stories from top Baltic creatives
  • Networking: unwind over drinks and start forging new collaborations
02 Buy tickets

Secure your tickets now!

You are welcome to join the forum in person or online. Early birds will be awarded. Join the search mission.


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03 About

Make Waves. Shape Culture.

What happens when brands stop being just brands and start becoming part of the culture?

Baltic Brand Forum 2025 invites you to explore how brands can make waves, drive change and connect with people in meaningful ways. This year we are landing in Vilnius for the first time ever, taking over the legendary Kablys – a space where creativity and grit collide. Secure your tickets now! 


Learn More
04 Our partners

Thanks to our official partners

Organizers

Media partners

#Trendwatch
Introducing Baltic Brand Talks podcast
#Ranking
The winners of the 2024 Baltic Top Brand Chart have been identified in seven categories
#Forum
How the lifestyles of Latvians have changed over the past 20 years – from not having access to the internet to using artificial intelligence

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