The sixth annual Baltic Brand Forum & Awards promises to be bigger, better, and more fun than ever, featuring speakers from the Baltics and beyond. You are welcome to join the forum in person or online. Early birds will be awarded.
Paddy Gilmore
CEO & Founder of brand humor consultancy “Studio Gilmore” / Creator of HumourScope®
Topic: How humor can work in your ads, not just when you meet your mates.
Description: Humour is a hugely effective tool in advertising. This entertaining keynote will look at why it's so useful and how you can use it effectively and safely. Above all, you'll find out why it makes perfect business sense to explore it — and why, increasingly, global businesses are doing exactly that.
About: Paddy Gilmore is the founder of Studio Gilmore, The Humour Consultancy. He helps brands find more customers through humor science. Bringing 24 years’ experience in advertising, and a Master’s degree investigating humor, he has used his HumourScope® methodology with numerous brands including Epson, AIB, and Harley-Davidson. Every other Monday he helps thousands of people start the week on a happier note through his hit newsletter, Brands & Humour.
Salma Gaj Topham
Creative Producer, OATLY
About: Salma Gaj Topham is the one creating the smart and funny content for Oatly. But that's not all. Salma's career in content, communication, strategy, and research includes radio reporting in the Swedish countryside, contributing to pioneering broadcast TV in London, and launching a Michelin-starred restaurant in Hong Kong. Throughout her diverse experiences, Salma has consistently observed human behavior and leveraged these insights to create compelling content and engaging stories.
Magnus Magnusson
Partner at Peel auglýsingastofa / One of the Creative Directors behind “Promote Iceland” campaigns
About: Magnus is one of the minds behind the great "Promote Iceland" ads campaigns and a partner at the digital advertising agency Peel Auglýsingastofa. Magnus has extensive experience building digital, social, and overall marketing strategies in Iceland and beyond.
Jens Welin
Managing Partner at Nord DDB Stockholm/Nordics
Topic: McDonald’s Sweden – the biggest business turnaround ever.
Description: McDonald’s Sweden in recent times is one of the most awarded advertisers worldwide. However, the journey to success started with a huge brand turnaround in 2018 after years of losing guests. Jens Welin, business director at NORD DDB Stockholm has been part of the journey and share learnings and creative examples that will inspire marketers to better balance sales activation with brand building.
About: Jens Welin joined Nord DDB (A top 3 creative agency) in the Nordics to build the business division Nord DDB Connect, focused on media, data, and technology. Previously Jens also worked as Executive Vice President Managing Director at Starcom USA in Chicago where he led the agency’s clients Best Buy, VF Corporation and Beam Suntory and led the culture initiatives for Starcom.
Christopher Stephenson
OMG Global Head of Strategic Engagement
About: Chris is Global Head of Strategic Engagement for Omnicom Media Group. Part of the Growth, Brand and Experience team, he is responsible for coordination of OMG’s global thought-leadership, playing a significant role in client and prospect engagement – including at major group activations at Cannes and CES. Chris joined Omnicom in 2003 and has worked in strategy and planning roles in the UK, Australia, and APAC. He has most recently played a key role in the development of a major thought-piece projecting AI’s impact on marketing over the next half decade.
Māra Pāvula
CEO at Riga Circus
About: Māra Pāvula is a board member of the state-owned enterprise "Rīgas cirks". For more than ten years, she has been actively promoting the development of contemporary circus in Latvia. Māra has been involved in the creation of the contemporary circus festival “Re Rīga!” since its inception, founded the Baltic circus and street art platform “Next Door Circus”, established the Rīgas cirks school, and has long served as the strategic development manager for Rīgas cirks.
Baltic Brand Showcase
Some of the most humorous Baltic brands will share their case studies at this year's Baltic Brand Showcase.
/ Mitava case presented by Mitavnieki
/ LIMPA case presented by Susann Kõomägi, Creative Director at Taevas Ogilvy
/ Gaidelis case presented by Dovilė Dovidavičiūtė, Managing Partner Sons & Daughters
/ Pakendikeskus case presented by Alvar Lonks, Creative Director at Tabasco
Arta Uma Upmale
Head of Content at airBaltic
About: Arta Uma Upmale is the creative mind behind Latvia’s national carrier, airBaltic's dynamic social media presence. As Head of Content Manager, she leads the in-house team to produce content that entertains while building a strong, engaged community. By seamlessly blending information and entertainment, airBaltic brand thrives on social media, making aviation more accessible and appealing to all.
Eitvilė Acūtė
TikTok Client Partner at Aleph
Based in Vilnius, Eitvilė works with clients across all three Baltic countries. Her role involves helping advertisers get started on TikTok by crafting customized strategies that ensure TikTok ads are effectively launched for a wide range of businesses.
Rihards Ginters
Strategy Director, WIT Consulting
About: Rihards began his career at ad agency MAGIC in 2018 and has remained dedicated to the field ever since. Now Rihards is Strategy Director at Wit Consulting and Magic, where he seamlessly integrates data with creativity. In addition to his professional career, Rihards is currently studying anthropology.
Gailė Bučiūnaitė
Head of Business Development / Sons & Daughters ID
About: Gailė Bučiūnaitė is a communications professional with a proven track record in advertising, brand management, and communication strategy. Over her 10-year career, Gaile has contributed to the success stories of many leading brands in Lithuania and internationally. Outside of work, Gaile is an avid climber, dedicating her free time to scaling new heights.
Vadims Barisons
Moderator, Managing Director of OMD Latvia
About: Vadims Barisons is an experienced advertising professional, currently the Managing Director of OMD Latvia. With extensive expertise in marketing and brand management, he has successfully re-launched over 10 brands. He has a deep understanding of media usage and an empathetic perspective on marketing challenges.
Egita Bairamova
Content creator
Latvian content creator and marketing professional with 13 years of experience, 45k Instagram followers @mansremonts, and expertise in home improvement. Also a TV show co-host, known for collaborating with leading global brands and crafting authentic, experience-driven product promotions.
Mart Normet
Host, Estonian television presenter, and producer
Mart Normet is a well-known Estonian television producer, particularly recognized for his work in the context of Eurovision. He was the Head of Entertainment at the Estonian public broadcaster ERR. Freelance Creative Director.
Ann Vaida
Comedian
Ann Vaida is a popular Estonian comedian known for her sharp and relatable humor. She will entertain us with a special routine crafted just for this event.
Baltic Brand Award Show awards the most loved, green, human, fastest-growing, and most humorous brands in the Baltics. All rankings are based on Brand Capital research, the most extensive brand perception and lifestyle survey in the Baltics conducted by Norstat.
SECRET GIG POWERED BY BALCIA
Additionally, in honor of the 20th anniversary of the Brand Rankings, we promise an evening of great entertainment and fun, featuring our secret gig. Get your best party dresses ready — you’ll need them!
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