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Baltic
brands 2023

Introduced to you by the annual BRAND CAPITAL study

Intro Image

What is BALTIC BRAND Forum?

The opportunity to acknowledge and celebrate the best brands on the Baltic level in various categories, by combining real-life experiences with the best data in the game. 

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Baltic brand forum

01 Top 5

This year the Baltic brands have done their best to be the best – some more than the others. Find out who they are.

THE MOST LOVED brands

Methodology

The greenest brands

Methodology

THE MOST HUMANE BRANDS

Methodology

Most searched

Methodology
Baltic region top 5

THE MOST LOVED brands

Methodology

1st

Swedbank

2022: 1st place

2nd

Maxima

2022: 2nd place

3rd

Lidl

2022: 4th place

4th

Omniva

2022: 3rd place

5th

Tele2

2022: 5th place

THE MOST LOVED brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

The greenest brands

Methodology

1st

Madara

2022: 56th place

2nd

The Body Shop

2022: 22th place

3rd

IKEA

2022: 7th place

4th

Alpro

New

5th

Oatly

New

The greenest brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

THE MOST HUMANE BRANDS

Methodology

1st

Swedbank

2022: 3rd place

2nd

IKEA

2022: 11th place

3rd

MyFitness

2022: 65th place

4th

Barbora

2022: 19th place

5th

Lidl

2022: 6th place

THE MOST HUMANE BRANDS

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Most searched

Methodology

1st

AirBaltic

2nd

Elektrum

3rd

Venipak

4th

Ergo

5th

Circle K

Most searched

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

1st

IKEA

New

2nd

Apple

New

3rd

Lidl

New

4th

BMW

New

5th

Netflix

New

Bravest

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Methodology

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

#Forum
See You on 20 September at the Baltic Brand Forum & Awards 2024!
#Forum
The Baltic Brand Forum 2024 will focus on the power of humor and entertainment in marketing.
#Forum
Be brave like Ukraine | Maksim Boritko from Banda
03 Our services

Data is beautiful – but what is it good for if you are not sure how to effectively use and interpret it?

Our team's universal warriors are skilled in both quantitative and qualitative research methods, and a dash of much-needed creativity – to tackle your challenge from all possible perspectives. 

We offer a range of strategy services so you can choose what your brand needs most – whether you're a big corporation or an up-and-coming startup.

WHAT DO WE DO

  • Brand strategy  
    We can help you to define your brand core – brand role, foundations and brand communication territories and help to develop more specific strategies like rebranding, new product launch, employer, sponsorship and CSR strategies.
  • Research
    We provide all needed research methods to find answers to whatever questions you have. We do both qualitative in-depth interviews and quantitative audience research as well as social listening and communication activity audit to know what people are talking about, and which themes are still up for grabs.
  • Communication plans
    We build communication plans to gather all your campaign and activities together to bring more clarity in your everyday life. We offer three levels of planning from long term marketing communication plans, to integrated communication plans for upcoming year and also short term integrate campaign planning.
  • Workshops
    Workshop is a perfect way to find insights and come up with new brilliant ideas together with the client. We are leading Brand Role, Culture, Brand Capital and Idea workshops to inspire new perspectives for your brand communication.
04 Trend reports

Yes, our research dives deep into brands. But that’s not all! We uncover various audiences, topics, insights and trends. Chances are we might tailor a unique and valuable custom report for you!

CUSTOM REPORT

Where to reach gaming grannies? What lifestyle traits unite Boomers, those who are open to trying out marihuana and psychedelics and apartment owners in Riga? As crazy these questions might sound, we have the answers! Get in touch, tell us your unique challenge and let’s find a solution.

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