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Baltic
brands 2024

Introduced to you by the annual BRAND CAPITAL study

Intro Image

What is BALTIC BRAND Forum?

The opportunity to acknowledge and celebrate the best brands on the Baltic level in various categories, by combining real-life experiences with the best data in the game. 

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Baltic brand forum

01 Top 5

This year the Baltic brands have done their best to be the best – some more than the others. Find out who they are.

THE MOST LOVED brands TOP 100

Methodology

The greenest brands TOP 100

Methodology

THE MOST HUMANE BRANDS TOP 100

Methodology

Most entertaining BRANDS TOP 100

Methodology

Fastest growing BRANDS TOP 100

Methodology
Baltic region top 5

THE MOST LOVED brands TOP 100

Methodology

1st

Swedbank

2023: 1st place

2nd

Maxima

2023: 2nd place

3rd

Omniva

2023: 4th place

4th

Lidl

2023: 3rd place

5th

Tele2

2023: 5th place

THE MOST LOVED brands TOP 100

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

The greenest brands TOP 100

Methodology

1st

Madara

2023: 1st place

2nd

IKEA

2023: 3rd place

3rd

Enefit

2023: 6th place

4th

Neste

2023: 12th place

5th

Oatly

2023: 5th place

The greenest brands TOP 100

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

THE MOST HUMANE BRANDS TOP 100

Methodology

1st

Swedbank

2023: 1st place

2nd

IKEA

2023: 2nd place

3rd

Lidl

2023: 5th place

4th

SEB

2023: 6th place

5th

Rimi

2023: 8th place

THE MOST HUMANE BRANDS TOP 100

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Most entertaining BRANDS TOP 100

Methodology

1st

Tele2

2nd

Red Bull

3rd

Cheetos

4th

Kinder

5th

Coca-Cola

Most entertaining BRANDS TOP 100

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Fastest growing BRANDS TOP 100

Methodology

1st

Circle K

2nd

Neste

3rd

Omniva

4th

Magnum

5th

AirBaltic

Fastest growing BRANDS TOP 100

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Methodology

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.


The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories. 


The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.


The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology. 


Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

#Ranking
The winners of the 2024 Baltic Top Brand Chart have been identified in seven categories
#Forum
How the lifestyles of Latvians have changed over the past 20 years – from not having access to the internet to using artificial intelligence
#Forum
Expert: humour and entertainment can be put to good effect not only to make a brand stand out but make it memorable
03 Our services

Data is beautiful – but what is it good for if you are not sure how to effectively use and interpret it?

Our team's universal warriors are skilled in both quantitative and qualitative research methods, and a dash of much-needed creativity – to tackle your challenge from all possible perspectives. 

We offer a range of strategy services so you can choose what your brand needs most – whether you're a big corporation or an up-and-coming startup.

WHAT DO WE DO

  • Brand strategy  
    We can help you to define your brand core – brand role, foundations and brand communication territories and help to develop more specific strategies like rebranding, new product launch, employer, sponsorship and CSR strategies.
  • Research
    We provide all needed research methods to find answers to whatever questions you have. We do both qualitative in-depth interviews and quantitative audience research as well as social listening and communication activity audit to know what people are talking about, and which themes are still up for grabs.
  • Communication plans
    We build communication plans to gather all your campaign and activities together to bring more clarity in your everyday life. We offer three levels of planning from long term marketing communication plans, to integrated communication plans for upcoming year and also short term integrate campaign planning.
  • Workshops
    Workshop is a perfect way to find insights and come up with new brilliant ideas together with the client. We are leading Brand Role, Culture, Brand Capital and Idea workshops to inspire new perspectives for your brand communication.
04 Trend reports

Yes, our research dives deep into brands. But that’s not all! We uncover various audiences, topics, insights and trends. Chances are we might tailor a unique and valuable custom report for you!

CUSTOM REPORT

Where to reach gaming grannies? What lifestyle traits unite Boomers, those who are open to trying out marihuana and psychedelics and apartment owners in Riga? As crazy these questions might sound, we have the answers! Get in touch, tell us your unique challenge and let’s find a solution.

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