The sixth annual Baltic Brand Forum & Awards promises to be bigger, better, and more fun than ever, featuring speakers from the Baltics and beyond. You are welcome to join the forum in person or online. Early birds will be awarded.
Paddy Gilmore
CEO & Founder of brand humor consultancy “Studio Gilmore” / Creator of HumourScope®
Topic: How humor can work in your ads, not just when you meet your mates.
Description: Humour is a hugely effective tool in advertising. This entertaining keynote will look at why it's so useful and how you can use it effectively and safely. Above all, you'll find out why it makes perfect business sense to explore it — and why, increasingly, global businesses are doing exactly that.
About: Paddy Gilmore is the founder of Studio Gilmore, The Humour Consultancy. He helps brands find more customers through humor science. Bringing 24 years’ experience in advertising, and a Master’s degree investigating humor, he has used his HumourScope® methodology with numerous brands including Epson, AIB, and Harley-Davidson. Every other Monday he helps thousands of people start the week on a happier note through his hit newsletter, Brands & Humour.
Salma Gaj Topham
Creative Producer, OATLY
About: Salma Gaj Topham is the one creating the smart and funny content for Oatly. But that's not all. Salma's career in content, communication, strategy, and research includes radio reporting in the Swedish countryside, contributing to pioneering broadcast TV in London, and launching a Michelin-starred restaurant in Hong Kong. Throughout her diverse experiences, Salma has consistently observed human behavior and leveraged these insights to create compelling content and engaging stories.
Magnus Magnusson
Partner at Peel auglýsingastofa / One of the Creative Directors behind “Promote Iceland” campaigns
About: Magnus is one of the minds behind the great "Promote Iceland" ads campaigns and a partner at the digital advertising agency Peel Auglýsingastofa. Magnus has extensive experience building digital, social, and overall marketing strategies in Iceland and beyond.
Arta Uma Upmale
Content Manager at airBaltic
About: Arta Uma Upmale is the creative mind behind Latvia’s national carrier, airBaltic's dynamic social media presence. As Content Manager, she leads the in-house team to produce content that entertains while building a strong, engaged community. By seamlessly blending information and entertainment, airBaltic brand thrives on social media, making aviation more accessible and appealing to all.
Rihards Ginters
Strategy Director, WIT Consulting
About: Rihards began his career at ad agency MAGIC in 2018 and has remained dedicated to the field ever since. Now Rihards is Strategy Director at Wit Consulting and Magic, where he seamlessly integrates data with creativity. In addition to his professional career, Rihards is currently studying anthropology.
Gailė Bučiūnaitė
Head of Business Development / Sons & Daughters ID
About: Gailė Bučiūnaitė is a communications professional with a proven track record in advertising, brand management, and communication strategy. Over her 10-year career, Gaile has contributed to the success stories of many leading brands in Lithuania and internationally. Outside of work, Gaile is an avid climber, dedicating her free time to scaling new heights.
Vadims Barisons
Moderator, Managing Director of OMD Latvia
Panel topic: How To Be Heard When Nobody Listens
About: Vadims Barisons is an experienced advertising professional, currently the Managing Director of OMD Latvia. With extensive expertise in marketing and brand management, he has successfully re-launched over 10 brands. He has a deep understanding of media usage and an empathetic perspective on marketing challenges.
Baltic Brand Award Show awards the most loved, green, human, fastest-growing, and most humorous brands in the Baltics. All rankings are based on Brand Capital research, the most extensive brand perception and lifestyle survey in the Baltics conducted by Norstat.
POWERED BY BALCIA
Additionally, in honor of the 20th anniversary of the Brand Rankings, we promise an evening of great entertainment and fun, featuring our secret gig. Get your best party dresses ready — you’ll need them!
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